Search Engine Optimization Software Can Save Your Small Business

BY: ON MONDAY, FEBRUARY 26, 2018

Do you want to know why bigger businesses are beating you? It’s because they sell more products, which isn’t actually the real problem. Huge websites generate money due to the large amounts of traffic they can drive to their product pages. It’s pretty easy when you use powerful search engine optimization software, which I doubt you’re using at the moment. You’ll need to start now if you want to survive. Let’s take a look at some of the things it will allow you to do.


1. Discovering What You Are Ranking For

People will be finding their way to your website through Google every day. There is only one big problem. You won’t know exactly how they are discovering your site unless you speak to them. If you use software you will be able to figure out which keywords are sending you traffic. You’ll then be able to focus on them to bring even more your way. Ignoring this tactic is like flushing money down the drain.


2. Searching For All Those Broken Links

Do you know how many websites there are in existence? It’s impossible to put a number on it because they come and go non-stop. There will be millions of websites with broken links on multiple pages. You could use software to find the broken links. Any SEO company would recommend you contact the site in question to ask if they can replace it with one of your active links. Broken links would be impossible to find without software.


3. Start Going After The Easy Traffic

Would you start a business today that competed directly with Samsung or Apple? If you did it would end in failure. You would waste a whole year (or two) of your life and you wouldn’t have anything to show for it. The exact same thing applies when you’re trying to rank for certain keywords, so it doesn’t make sense to tackle the difficult ones. Software will tell you how competitive a keyword is before you attack it.


4. Steal Traffic From Your Competitors

In most cases, small businesses don’t do any keyword research. They publish content in the hope it magically sends thousands of visitors to their site. To be fair, it does occasionally work if you’re lucky. If you’re not used to doing keyword research you should know it’s time-consuming, which doesn’t help when you’re trying to run a business. You can use software to steal keywords your competitors target in seconds.


5. Pay Attention To Any Related Keywords

Imagine you’ve swooped in and snatched a few good keywords from your competitors. Will you be able to stop there? Absolutely not, you’ll need to keep going until you’re ranking for some they don’t even know about. Certain software will allow you to plug in a seed keyword, which could be anything. It will then come back with hundreds of related keywords in less than a minute. You’ll discover more than enough to keep you busy for a while.


Don’t Make Life Difficult On Yourself

If you’ve been running your small business for years change can be hard. Sadly, it’s essential. If your competitors are using search engine optimization software, you’ll need to start using it before they pull too far away.



Image via Shutterstock

About the Author

Michael Sanduso

Michael Sanduso is a Tech columnist and a blogger who writes about the latest advancements in IT and SMB technologies.

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