What’s the Best Way to Get Quality Content for Your Website?
BY: MICHAEL SANDUSO ON MONDAY, APRIL 30, 2018
Creating high-quality content for your website is one of the most effective ways to build an audience for your online business and secure more sales. But it’s not enough to come up with any half-baked idea and make a blog out of it. There is typically so much marketing competing for someone’s attention online that average content will simply be ignored. You have to wow your audience just to get their attention - and continue to impress them in order to prevent them from clicking away to something more interesting. On the internet, you’re only ever two clicks away from a cat video. The question is: what does high-quality content even look like - and what is the best way to get creative ideas? Below are four ideas to help you create content that leaves your audience astounded and impressed.
Use social media
Social media isn’t only a fantastic platform to promote your content, it’s also a great medium to get ideas for what your audience wants to read about. You can straight-up ask your followers what type of content they prefer, or you can pay attention to how they respond to the content you do post. One of the best advantages of social media is the ease that it allows two-way interactions between businesses and customers. Make the most of it. Most social media platforms offer brilliant analytics that it super-easy for businesses to measure what type of content performs the best for them. There are plenty of third-party tools that allow you to do this as well.
Buzzsumo is a really useful tool that allows you to see what topics drive the most engagement on social media. Simply type a keyword to do with your business in the search bar and Buzzsumo will present a list of the most shared articles to do with that subject. You can type your own URL (or any third-party URL) in the search bar to see which articles have been the most successful for gaining social media shares. There is a free version of Buzzsumo or a paid version that lets you add a number of filters to your searches - and even see who has been sharing specific posts.
Make the most of interactive tools
Blog posts can be useful and engaging but the internet has developed to the point where most of your rivals are likely to be making the most of more engaging mediums, such as videos, infographics, quizzes, or interactive tools. This list of interactive tools will give you an idea of what’s possible in this Web 2.0 era.
Use the experts
If writing, video-making, or being creative is not your bag, don’t bang your head against the wall creating average content that no-one is going to read. Concentrate on what you’re good at and outsource your content-writing duties to a company that specializes in professional article writing services. Saving time is just one of the many benefits of not having to devote your time and energy to content production. There are plenty of brilliant content writing experts agencies there that will be only too happy to work with you to create outstanding content. Hiring a company like this will not only save you time, it will ensure that the content on your website is off a good enough quality to catch people’s attention and turn this traffic into customers.
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